Prune · Meta and Google Search · 30-day test
Prune: Meta and Google campaigns
We built Prune's ads around the questions its buyers were already asking.
Six paid-campaign sign-ups in the 30-day test.
Lead with the decision, not the software.
Prune gives startups a way to plan hiring, revenue, and runway. The challenge was making a founder care about financial planning while scrolling past an ad.
We started with the choices founders already worry about: the next hire, the board deck, and the next funding round. Each became a clear question in an ad, backed by a landing page that led to Prune's self-serve sign-up.
We ran the test on Meta and Google Search. Meta brought in five of the six paid-campaign sign-ups. Search brought in one at a higher cost. For the next test, the founder-facing Meta approach was the stronger place to build.
One product. Three moments that matter to a founder.
Bring numbers your board can trust.
The question behind the ad: can you stand behind the figures in your board deck?
Make the next hire with confidence.
The question behind the ad: can you make this hire without putting runway at risk?
Model the growth rate you need to hit.
The question behind the ad: does today's plan get you to the next round?
A clear next move from a first test.
Six sign-ups came from the paid campaigns at $339.50 each, below the $480 target. Five came through Meta and one through Search.
Given these campaign economics we recommended scaling the Meta campaign.
What decision is your buyer already trying to make?
We can build a 30-day ads test around it.
Talk to Max ↗